Strategic Business Intelligence
Business Intelligence is much more than an aggregation of business data into colorful charts and dashboards. Using well-designed balanced scorecards and strategy maps, organizations can not only identify and measure key performance indicators, they can also identify a clear cause and effect relationship between these metrics.
In today's highly competitive environment, it is no longer adequate to simply measure trailing indicators such as return on investment, market share, or customer retention. While these types of indicators are necessary for any balanced scorecard implementation, they are not sufficient. Organizations must simultaneously measure the drivers of future performance and identify how these drivers play into the vision and strategy of the organization.
Strategy
Performance Management:
"a series of organizational processes and applications designed to optimize the execution of business strategy"- Wayne Eckerson The Data Warehouse Institute